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Who is the ACA and why should you care

Protecting today. Inspiring tomorrow.

Who we are, what we do, and why the ACA is important.

 

The ACA, through and with its member agencies, is committed to improving and strengthening the advertising and communications profession. The ACA works with national and provincial government to promote agency and industry transformation, and is committed to the discovery and development of new talent through our corporate social responsibility programmes.

 

Our mission

The ACA enforces self-regulation, and is steadfast in its promise to:

  • promote agency and professional transformation in order to remove barriers that may prevent access for disadvantaged groupings
  • discourage dishonest and undesirable practices in advertising and related fields of activity, and to promote self-regulation of advertising standards
  • state commonly accepted practice in the profession, so that both advertisers and agencies are aware of their respective rights and obligations
  • encourage fair remuneration for advertising and communications agencies
  • be an advocate of advertising and freedom of commercial speech.

 

Our governing regulation

We are the change we want to see. We therefore support the concept of self-regulation in advertising, and abide by the Advertising Standards Authority Code which seeks to regulate advertising in the public interest.

 

The ACA is represented on relevant ASA committees and is actively involved in ongoing revisions to the code.

 

Meet the ACA board members Meet the executive committee of the ACA

An ACA member should not compete by:

  • being disparaging about any other member's work, either directly or by implication
  • circulating harmful rumours about them
  • seeking to obtain an account by offering employment to a staff member of the member holding that account
  • continuing to press a claim for business after being told that an advertiser already employs an agency with which they are satisfied.

An ACA member should also not act in a manner which:

  • is calculated or likely to be directly or indirectly detrimental or prejudicial to the interest of the Association or any member of the Association or the advertising industry or any segment thereof, or
  • which is calculated or likely to bring advertising or the advertising industry or the Association into disrepute.
  •  

 

The ACA Code of Conduct is a shared vision.

ACA is committed to transformation

We are committed

to the transformation of the industry. After all, the future of our profession will be shaped by our actions today.  Members are therefore expected to adhere to the ACA Transformation Charter and to comply with directives by the ACA to effect the principles and philosophy of the Charter. 

ACA supports freedome of speech

We support

freedom of commercial speech and advertising for products and services that are legally sold, as long as such advertisements are legal, decent, honest, truthful and not harmful or misleading.

ACA believe s in healthy competition

We believe

in healthy competition among our members, such as is appropriate in a free market economic system, but seek to ensure that competitive activity is at all times ethical.

 

ACA accepts to observe

We accept

that it is impossible to formulate precise rules to regulate a diverse and dynamic industry and therefore undertake to observe not only the letter but also the spirit of the General Principles and Code of Conduct.

 

ACA asks for assistance in ensuring good governance

We ask

that transgressions of the letter and/or spirit of these principles and code by members of the ACA be reported and dealt with in terms of the ACA Memorandum and Articles.

Contact us

 

011 781 2772

 

ceo@acasa.co.za

 

ACA House, The Braes Office Park,
Cnr William Nicol & Bryanston Drive, Bryanston

TERMS & CONDITIONS | PAIA | SITEMAP

Who is the ACA and why should you care

Protecting today. Inspiring tomorrow.

Who we are, what we do, and why the ACA is important.

 

The ACA, through and with its member agencies, is committed to improving and strengthening the advertising and communications profession. The ACA works with national and provincial government to promote agency and industry transformation, and is committed to the discovery and development of new talent through our corporate social responsibility programmes.

 

Our mission

The ACA enforces self-regulation, and is steadfast in its promise to:

  • promote agency and professional transformation in order to remove barriers that may prevent access for disadvantaged groupings (see ACA Transformation Charter)
  • discourage dishonest and undesirable practices in advertising and related fields of activity, and to promote self-regulation of advertising standards
  • state commonly accepted practice in the profession, so that both advertisers and agents are aware of their respective rights and obligations
  • encourage fair remuneration for advertising and communications agencies
  • be an advocate of advertising and freedom of commercial speech.

 

Our governing regulation

We are the change we want to see. We therefore support the concept of self-regulation in advertising, and abide by the Advertising Standards Authority Code which seeks to regulate advertising in the public interest.  The ACA is represented on the relevant ASA committees and is actively involved in the ongoing revisions to the code.

 

Meet the ACA board members Meet the executive committee of the ACA
Welcome to the ACA site
Quick home link ACA Facebook link ACA Twitter Link
What does the ACA do, How do they help me

Protecting today. Inspiring tomorrow.

Who we are, what we do, and why the ACA is important.

 

The ACA, through and with its member agencies, is committed to improving and strengthening the advertising and communications profession. The ACA works with national and provincial government to promote agency and industry transformation, and is committed to the discovery and development of new talent through our corporate social responsibility programmes.

 

Meet the ACA board members Meet the executive committee of the ACA

 

The ACA Code of Conduct is

a shared vision.