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Guidance & counsel

The ACA established a voluntary advisory service on the ASA Code, in 1996. This service is staffed by members with extensive experience in advertising law and related issues, able to inform and answer queries relating to agency agreements, pitch guidelines, artist contracts, copy approval, pre public approval and more.

As the primary responsibility for compliance with the ASA Code lies with the advertising practitioner, the ACA Advisory Service provides valuable and affordable independent advice to any ACA member who needs to ensure that its television advertising - particularly problematic advertisements - conforms to the Code.

Advertising Voluntary Advisory Services

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