Vital info

Here you will find vital information you will need to know about running a successful communications business, available to you as an ACA member.

In addition to professional industry accreditation, member agencies enjoy the following association benefits:

1. Direct notification of regulatory developments and changes. This includes legislative amendments passed by governing authorities, as well as the most recent ASA rulings
   
   
2. Legal advisory service.The ACA has dedicated access to experienced and informed legal advice. This does not extend to counsel or representation, but is particularly useful when needing to advise clients and understand particular issues or regulations (e.g. when advertising a credit facility, devising a promotional competition, or the rules governing children and advertising).
   
   
3. Participation in industry surveys.Tracking and analyzing salary trends within the industry assists member agencies in planning and budgeting for resources on a market-related scale.
   
   
4. Exclusive industry rates.Member agencies enjoy preferential insurance rates for film and television shoots, as well as specially negotiated rates with participating industry suppliers, such as compilers of competitor research material.
   
   
5. Networked association with allied bodies and forums.This includes direct notification and updates on the annual Apex Awards, Loeries, The Creative Circle, The HR Forum, The Financial Directors’ Forum as well as numerous
   
   
6. Industry Monitoring and Resolution.With the collective interest of the industry at heart, the ACA provides a forum for the discussion and resolution of industry concerns, whether this be an inter-agency matter, client-related, or a broader legislative issue.
   
   
7. MAC Charter (Media, Advertising and Communication Sector Charter).Meaningful transformation of our industry starts with an understanding and commitment from within each member agency. Navigating and auditing the formal processes can be fairly challenging for the uninitiated. The ACA assists members with pursuing achievable and sustainable transformation goals.
   
   
8. Facilitation of Tenders & Pitches.The ACA assists clients and participating agencies in following fair, definitive procedures that are designed to achieve the most productive relationship between the client and appointed agency.
   
   
9. New business networking.The ACA does not make recommendations on behalf of any member agencies. However, clients looking for a marketing communications partner often contact the ACA office for assistance in sourcing the ‘right agency’ for their particular business. As an ACA member, with your credentials listed on the ACA website, you are effectively marketing yourself to prospective clients.